Dr. Mark Mitchnick has published a clinical primer in Dermascope, the longest-running professional skincare trade publication in the United States, read by licensed estheticians, dermatologists, and skincare professionals across the country.
The article, titled "Mineral vs. Reality: Translating Sunscreen Science for Clinical Use," tackles the most persistent misconceptions about how mineral sunscreens actually work - even among healthcare professionals - and delivers a clear-eyed breakdown of the science behind zinc oxide and titanium dioxide.
The biggest myth? Mineral sunscreens work by physically blocking or reflecting UV rays off the skin's surface. According to Dr. Mitchnick's research, both zinc oxide and titanium dioxide protect skin primarily through absorption of UV radiation — not reflection. The mineral particles act more like inorganic chromophores, absorbing UV photons and dissipating them as heat, in a process analogous to a solar cell. Crucially, unlike some chemical filters, this process is inherently photostable; the filter doesn't degrade over time or lose efficacy in sunlight.
Dr. Mitchnick also addresses the formulation challenges that make high-performance mineral sunscreens genuinely difficult to produce, from particle agglomeration and photoreactivity to the inherent tradeoff between SPF level and cosmetic elegance. His conclusion is direct: a sunscreen that feels too heavy or leaves a white cast is one that won't get used consistently, and a product with a real-world SPF of zero protects no one.
"Inelegant sunscreens are less likely to be used, and a sunscreen that is not used has a real-world SPF of exactly zero."
It's a philosophy that sits at the very core of what Burnd was built to solve: science-grade protection in a formula people will actually reach for every day. The article is a window into the rigorous thinking behind every product in the Burnd lineup - and a reminder that what's in the tube matters just as much as what's on the label.
Whether you're a skincare professional looking to advise clients with confidence or simply someone who wants to understand what's actually going on with your SPF, this is the article to read. It's dense, it's technical, and it's worth every minute.
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The Atlanta Journal-Constitution turns to Dr. Mark Mitchnick for expert insight on sun protection, outdoor living, and healthy habits that last a lifetime.

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