Truth About Sunscreen Water Resistance

Let's talk about water resistance. Sunscreens in the US, and most places for that matter, are regulated by the same groups which regulate food and drugs. This means there are a lot of rules and you are only allowed to use certain language when describing your product. When it comes to saying you are waterproof, you can’t. What you can say is the product is water resistant for 40 or 80 minutes and you can only say this if you prove it. For burnd, we have shown that it’s an SPF 41 broad spectrum the minute you put it on and even 80 minutes later after being in the water, it still is. In fact, burnd SPF 41 probably lasts a lot longer, but we are not allowed to say that. And, we still recommend it be reapplied every two hours especially if being really active in the water. 

How do we make burnd SPF 41 so water resistant? This is a pretty complicated answer, but the short story is what's called reverse emulsion and it’s really good with really expensive ingredients. On top of that, we use some of the best formulation experts in the world to make sure it still feels great and goes on easily. Are we the only people on the planet that can do this? No, but we are the best at it.